Estate Jewelers offers a pristine collection of jewelry, ranging from estate and antique pieces to custom-made and new jewelry. Located on East Main Street, the business has called downtown Lincolnton home for the last 51 years. The owner of the business, Carol Self, has obtained rare pieces that will not be found in just any mainstream jewelry store. Each piece has a unique story. Self has procured a rare collection, with some pieces from unique destinations like Hong Kong or Beverly Hills, and some from as far back as the 1800s. This expansive collection also allows for a varying degree of price, even going as low as $10.
“We have something for everyone,” Self said.
The store, previously known as Old South Antiques, opened in 1968 and was owned by Self’s late husband, David Self. The store originally primarily sold furniture, but when lugging furniture across state lines became too strenuous, David Self noticed Carol had a knack for selling jewelry and decided to shift focus. Self, who has had a lifetime love of jewelry, was excited for a new chapter with the opening of their jewelry store in Lincolnton.
In 1993, the Selfs purchased and redesigned a Western Auto store, two doors down from Estate Jewelers’ original location. The bright blue paint and crown molding contributes to the charm of downtown Lincolnton, with its quite literal award-winning appearance. In 2008, the Downtown Cityscape Award went to the Selfs for their storefront improving the general appearance of downtown Lincolnton.
David Self, who passed away three years ago, had not left Carol alone in the business. Self attributes the success of Estate Jewelers to her staff, some of which have been there for nearly 20 years. Self also believes customer service, the golden rule, and her passion for jewelry and people has kept the store open for the past 51 years.
“Treating others the way you want to be treated is the secret to being honest and forward,” she said.
This may be the reason people from all over know the name Estate Jewelers.
“Around one month ago, a couple from Beijing was in an Uber in New York on their way to the Diamond District” Self said.
Once finding out they lived in North Carolina, the driver recommended they go to Estate Jewelers.
“He said, you have to go to Estate Jewelers. It’s a beautiful store with great people,” Self said.
This young couple visited Lincolnton’s Estate Jewelers upon returning home, and to Self, “we don’t have to go to New York anymore.”
This story attests to the great legacy of the store and the thousands of customers Estate Jewelers has made an impact on. Estate Jewelers welcomes new and old customers alike to visit Estate Jewelers for their 51st anniversary sale, which will last throughout the month of May, ending early June.