Beards, bows and barbells don’t quite seem to go together – but they do in the instance of a new training studio in downtown Lincolnton. Dalton Willis wears the beard and his wife, Leah, wears the bows. They co-own B3 Training Studio which recently opened on East Main Street in Lincolnton. Both were homeschooled and born and raised in Lincoln County.

“I’ve always wanted to own a gym,” Dalton Willis said. “I was really into sports. Went to Gaston College and got my associates degree in fitness science and became a certified personal trainer through the American Council on Exercise.”

Willis had been working at several different locations, in rehabilitation facility and recently at a fitness center at a hospital.

“We just felt like it was the right time,” he said. “I know that it was a weird thing to do in the middle of a pandemic, but we felt like this was something we needed to do.”

At first, the name of the studio was going to be tied to beards and barbells, but since Leah is involved with the business and the couple wanted to make sure that it was inclusive to women as well as men, the bows were added.

“Leah loves bows and girly stuff,” Dalton Willis said.

Leah Willis attended college for Christian counseling, which she doesn’t practice. They met through church and homeschool groups and have been friends for a long time. She did gymnastics through school and is starting to get back into lifting weights at the studio.

What B3 offers that might be attractive to a lot of people is the personalization and small class sizes.

“Because of our space, I can do up to five people at a time for classes,” Dalton Willis said. “That helps me be able to give good feedback and coaching. I work with a big variety of people from athletes to people who are trying to lose weight to those who have graduated from physical therapy and want to continue exercise.”

He also works with individuals in stroke recovery, Parkinson’s Disease and other debilitating conditions.

“I don’t think there’s anything quite like this in Lincolnton,” he said. “Other gyms might be a little cheaper, but the quality and personalization here is a bonus. Training is by appointment only and class schedules are on the web site. We’re trying to build a tight knit community and people build up camaraderie.”

The variety of classes range from conditioning, bootcamp and strength. The classes go for 45 minutes are $10 per class. Personal training sessions are scheduled by the week and range in price from $25-$50 per session depending upon how long the session lasts and how many are booked per week. It’s also possible to book couples sessions.

B3 Training Studio is located at 220 East Main Street in Lincolnton and have a Facebook page. The web site is The telephone number is (704) 214-3103 and email is

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