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Cycle shop owner to host benefit for mother battling ovarian cancer

Staff Writer

Keith Isenberg knows a thing or two about winning a race.
The owner of Blood, Sweat and Gears Cycle and Skate shop in Denver, Isenberg understands full well that to beat the odds and come out on top, it takes hard work and dedication.
When his mother, Robin, was diagnosed with ovarian cancer two-and-a-half years ago, he knew that the fight wasn’t just hers, it was everyone’s. It was this need to win the war on cancer that prompted him to come up with Robin’s Ride for Hope.
With his friends Chad Seigler and Cameron Moss, Isenberg came up with the idea not just to raise money, but also awareness for a form of cancer that is often caught in very late stages. The tag line for the race is “Less Tears More Hope,” and with the positive turnout so far, Isenberg hopes that Robin’s Ride will give just that.
“The proceeds of the ride are going to two charities out of Charlotte,” Isenberg said. “They are the Sunshine Baskets, which gives a basket with gifts for any cancer patient receiving chemo, and when they have a bad day they open a gift to cheer them up, and the Ovarian Cancer Coalition of Charlotte, who fund research and raise awareness.”
Fifty-kilometer and 100-kilometer bike routes will be run during Robin’s Ride. The registration fee is $30 and it includes lunch. A same-day registration is at 8 a.m. and the ride begins at 9:30 a.m. on Aug. 23 at East Lincoln High School in Denver. At press time, 50 riders were pre-registered and it is expected that 150 riders will show up.
“The community has been super supportive,” Isenberg said. “We have a lot of local individuals and businesses who have sponsored and helped us put this event together.”
The 11th most common cancer among women, the fifth leading cause of cancer deaths in women and the deadliest of the gynecological cancers, ovarian cancer’s symptoms are simple and oftentimes dismissed. Persistent bloating, trouble eating or feeling full quickly, pelvic or abdominal pain, ongoing
fatigue and weight gain or loss with no reason are some of the warning signs. Fifteen percent of women diagnosed with the cancer are diagnosed in the early stages.
“My mom has been fighting this for 2.5 years,” Isenberg said. “What we are hoping to do with this ride is get the signs out there for this type of cancer because most cases are like my mom’s which are very late diagnoses. If women knew they signs they could hopefully catch it earlier and hopefully not have to go through what my mom is going through.”
For more information on how to register for Robin’s Ride, call (704) 822-8803.

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