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Chamber launches TV campaign for ‘shop local’

 

SARAH LOWERY

Staff Writer

 

A new initiative by the Lincolnton-Lincoln County Chamber of Commerce hopes to bring attention to the organization’s “Shop Local” campaign by tapping into a different medium.

For the first time, the Chamber recently began airing TV commercials, in partnership with Charter Media, in an effort to get its message out.

The first of three different commercials began airing the last week of February, Chamber President Ken Kindley told the Times-News on Wednesday. They will continue to run throughout the months of March, April, May, June and August for local Charter customers on ESPN, Food Network and The Weather Channel.

“They’re reaching a lot of people,” Kindley said.

Taping of the commercials began about a month ago, with the third and final commercial almost ready, he said.

The scripts for the commercials include some of the Chamber’s nine specific reasons for shopping local, as well as featuring some “randomly selected” businesses from Lincolnton and both eastern and western Lincoln County, Kindley noted.

Kindley said he got the idea for the initiative last year from similar commercials produced by the Lincoln Economic Development Association to encourage support of local industries.

He budgeted the necessary funds — $500 for production costs and $2,500 for commercial airtime — for this fiscal year.

Chris Sykes of Charter Media is producing the TV spots, having previously filmed one of the Chamber’s candidate forums.

The commercials are serving as part of a larger awareness campaign highlighting the importance of supporting local businesses to Lincoln County residents.

“We wanted to hit a different market,” Kindley added.

The commercials are also being posted on the Chamber’s website and Facebook page.

To view the first two TV spots, go to www.lincolnchambernc.org.

 

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