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NBC news show films segment on furniture company

SARAH LOWERY
Staff Writer

 

Bruce Cochrane, owner of the new Lincolnton Furniture Company, has been fielding quite a few media requests as of late. And just last week, he taped a segment for a national TV news program that will put his company in the spotlight.
Cochrane confirmed to the Times-News Thursday that NBC News correspondent Harry Smith filmed a segment for the news program Rock Center, which recently debuted on NBC, in Lincolnton on Tuesday and Wednesday of last week.
Though Cochrane said it won’t air until sometime during the month of January, the show is already creating buzz locally. Cochrane said he has been contacted by various media outlets lately, including newspapers from across the state, National Public Radio and The Wall Street Journal.
It was the latter publication that led to interest from NBC. A producer saw an article about Cochrane in the nationally read paper and called him up. Since then, he has even had to “decline some opportunities” because of an agreement with NBC to not talk to other national networks until the segment has aired.
Cochrane was very impressed with those involved in the production last week, saying that Smith was “very personable” and adding that the crew members were “really professional.”
Crews filmed at his facility and also talked to local businesses and people on the streets in downtown Lincolnton. Additionally, Smith spoke with individuals currently interviewing for jobs at Lincolnton Furniture Company. Smith also went to the International Home Furnishings Center in High Point to see Cochrane’s showroom there.
Another part of the segment is an interview with Hal Sirkin of The Boston Consulting Group — who Cochrane said does research on developing markets and what’s occurring globally — on why the timing is right to bring furniture production back to America given changes in the Asian market.
Cochrane’s story is certainly a positive one amid the sea of bad news about the economy that often makes headlines, and it’s one the media are gladly latching onto. Specifically, he said the “Rock Center” producers want to “provide a narrative about establishing a manufacturing presence again in Lincolnton.”

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