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Walking in pink

Employees of The Walking Company in the Lincoln Industrial Park wear their pink shirts as they take parking in a company-wide Breast Cancer Awareness Month promotion.

The Walking Company employees raise funds to fight breast cancer

A company with a Lincolnton-based distribution and customer-service center is part of a national campaign to raise more than $200,000 to help beat breast cancer.

The Walking Company, headquartered in Westlake Village, Calif., is an online footwear retailer that also has 211 stores nationwide. Its Lincolnton facility constitutes a major part of the company operations.

Throughout the month of October — National Breast Cancer Awareness Month — the company is conducting a “Walking for Hope” fundraiser that will support the City of Hope and the National Breast Cancer Foundation, as well as various local charities across the country, according to the announcement.

In an effort to raise the money before the Oct. 31 deadline, the company is offering an exclusive pink ribbon collection of footwear and accessories whose proceeds, along with donations, will go toward the fundraising goal.

Available both online and in stores, the limited-edition collection features name-brand products adorned with a pink ribbon.

Lee Cox, senior vice president of retail at The Walking Company, said in the press release: “We are all about the benefits of walking, so when an opportunity comes along to support cause-related walks and join the fight against breast cancer, we feel like it is a perfect match for who we are as a company.”

Kerry Strange, an employee at the company’s Lincolnton base, told the Times-News that all employees of The Walking Company have also been asked to wear pink each Tuesday for the month of October in an effort to bring awareness to the cause.

The announcement states that funds raised will go toward the research, prevention, detection and treatment of breast cancer.

The Walking Company is the world’s largest specialty retailer of comfort footwear, according to the press release. Its nearest stores to Lincolnton are at Northlake Mall and Southpark Mall, both in Charlotte.

SARAH LOWERY, Staff Writer

Image courtesy of Seth Mabry

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