Home » Local News » Top Stories » Newspaper rolls out re-launch of website

Newspaper rolls out re-launch of website

LTN staff reports

Online readers of the Lincoln Times-News may have received a pleasant surprise when they checked out the newspaper’s website starting Monday morning.

The Times-News’ online presence has been reinvented with an entirely new format and look. The new site was launched quietly this week.

“We wanted to roll it out without too much fanfare while we made sure the major features were working correctly,” Managing Editor Frank Taylor explained.

“We’re still in the process of adding components and tweaking a few things. It’s a bit like we’ve moved into our dream house, but still have to finish furnishing it.”

The site replaces an older version that was based on outdated 1990s technology, limiting its versatility.

The new site is designed to be much easier to navigate, allow easier searches for older content, be more aesthetically appealing, offer a gallery for viewing photos and provide advertisers a much more sophisticated platform to reach their customers.

One important change is the inclusion of “Breaking News” prominently on the main page.

“We rarely updated the old site between editions of the newspaper,” Taylor said. “The old technology was just too clunky to bother with most of the time.

“Now we are dedicated to updating with news briefs of interest whenever a story breaks. Readers will still get the full story in the print edition, which will post online on our Monday, Wednesday and Friday publication dates. But we’ll be able to provide valuable news online at all times.”

That “Breaking News” feature took on a special meaning this week as a violent storm lashed Lincolnton on Sunday, hurling a tree through the roof of the Post Office.

“We didn’t plan for our re-launch to coincide with coverage of Sunday’s storm,” Taylor said.

“But that kind of unpredictable story — which also knocked out our office power for several hours — gave us both a challenge and an opportunity. Among our first ‘Breaking News’ items Monday afternoon: ‘Post Office reopens.’ ”

You must be logged in to post a comment Login